Serengeti gains new 14-suite safari camp opening mid-2028, bookings from 2027

Virgin Limited Edition is developing a 14-suite safari camp in Tanzania's Serengeti National Park, with an opening slated for mid-2028. It will be the company's first property in Tanzania and its fourth safari retreat in Africa.

Key facts

• Opening: mid-2028
• Bookings: expected to open in 2027
• Size: 14 suites
• Location: the Lamai Wedge, in the far north of Serengeti National Park
• Access: Kogatende Airstrip (about 9 miles away) or Lamai Airstrip (about 11 miles away)

Where will the camp be?

The camp is set within the Lamai Wedge, an area Virgin Limited Edition describes as a remote, triangular stretch of untouched savannah in the far-northern part of Serengeti National Park. The company said only a small number of camps are permitted to operate permanently in the area.

The site lies about four miles north of the Mara River. Virgin Limited Edition said wildebeest, zebra and gazelle herds typically cross the river between July and October as part of the Great Migration, while the surrounding area supports resident wildlife all year.

How will guests reach the camp?

Travellers will be able to arrive via Kogatende Airstrip, roughly 9 miles away, or Lamai Airstrip, about 11 miles away. Virgin Limited Edition said the property will let guests combine a stay there with visits to its sister properties, Mahali Mzuri in Kenya's Masai Mara and Finch Hattons in Tsavo West.

When can travellers book?

Bookings for the Serengeti property are expected to open in 2027, ahead of the planned mid-2028 opening. No exact dates, rates or booking procedures have been announced.

What else is known?

The project builds on Virgin Limited Edition's existing partnership with Kenya's Gehlot family, which owns Finch Hattons and is a partner at Mahali Mzuri; both Kenyan camps are part of the Virgin Limited Edition portfolio. The brand's safari collection also includes the Ulusaba Private Game Reserve in South Africa.

The Serengeti project is being led by Karl Langdon, Virgin Limited Edition's regional director of conservation in Africa. Virgin Limited Edition said the camp's team will support conservation work led by the Tanzania National Parks Authority and aims to hire locally.

Further details on the camp's design, accommodation and experiences, including guided game drives, are due to be released later. Travellers planning a Serengeti trip around the mid-2028 opening can watch for the 2027 booking launch for confirmed dates and availability.