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Study Highlights Caribbean Travel Preferences at Tourism Award Ceremony

A recent study examining Caribbean travel choices received the inaugural Caribbean Tourism Intelligence Award in Guyana, shedding light on why residents prefer international destinations over regional travel.

Study Highlights Caribbean Travel Preferences at Tourism Award Ceremony
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On October 7, 2026, the Caribbean Tourism Organization (CTO) awarded the inaugural Caribbean Tourism Intelligence Award to Dr. Dalano DaSouza and Dr. Dennis McCall Jr. for their research on Caribbean travel preferences. The award was presented during the State of the Tourism Industry Conference (SOTIC) held in Guyana.

Research Focus

The awarded study, titled ‘Decline of the regional traveller? Investigating new factors driving substitution of intra-Caribbean tourism with international travel,’ analyzed why Caribbean residents are increasingly opting for destinations outside the region. The researchers utilized survey responses from over 1,100 participants across 23 Caribbean nations to explore various factors influencing travel decisions, including airfare, connectivity, visa access, and demographic elements.

Key Findings

One significant finding indicated that 69% of respondents found international travel more convenient than traveling within the Caribbean, primarily due to existing flight schedules. Additionally, the study revealed that easier access to visas for destinations like Canada and the United States led to increased international travel among residents. The researchers also noted that high import duties and taxes prompted many to shop overseas, further influencing travel choices.

Implications for Regional Travel

The results of this research underscore the need for Caribbean destinations to address barriers to regional travel, such as flight availability and affordability. The study suggests that enhancing the convenience and cost-effectiveness of intra-Caribbean travel could encourage residents to explore local options more frequently.

This recognition of the Caribbean's own travellers aims to foster better understanding and inform policies that enhance regional tourism. The CTO plans to utilize this research to strengthen tourism strategies and improve travel experiences within the Caribbean.