Singapore and Visa to launch cardholder offers and experiences from November 2026

Visa, the global digital payments brand, and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MoU) to promote Singapore as a travel destination. The agreement was signed at a ceremony on 22 October 2026 and includes offers and experience packages aimed at Visa cardholders visiting the city.

Key facts

• Visa and the Singapore Tourism Board signed a three-year agreement on 22 October 2026
• Singapore joins the Visa Destinations programme in November 2026
• Benefits and experience packages are planned for Visa cardholders globally at key Singapore attractions
• Singapore is the second Asia Pacific country to launch Visa Destinations, after Thailand in July
• The partnership will highlight dining and night-time experiences, including the Singapore Grand Prix

What has been agreed?

The collaboration rests on three pillars: driving discovery of Singapore's tourism products, particularly its dining and night-time experiences; deriving insights to identify high-value tourism opportunities; and developing co-branded marketing campaigns to build preference for Visa and Singapore.

Singapore becomes part of Visa Destinations, a platform and programme used to introduce partnerships, initiatives and experiences across the city's tourism precincts and high-yield traveller segments. Other destinations in the programme include London, New York and Paris.

What do Visa cardholders get?

Visa and STB say they will curate offers showcasing local businesses and work more closely with Pelago by Singapore Airlines to promote attractions and tours. This includes introducing benefits and experience packages for Visa cardholders globally through the Visa Destinations platform at key attractions in Singapore.

The announcement does not list the specific attractions, offers or package values involved. Marketing campaigns will run across key source markets, combining tailored travel content with exclusive access and experiences for cardholders.

When does the programme start?

Visa Destinations commences in Singapore in November 2026. The three-year MoU was signed on 22 October 2026. No specific launch day within November has been given.

Why the focus on evenings?

The partnership will spotlight night-time experiences such as the Singapore Grand Prix. Visa data from the F1 Singapore Night Race 2026 race week showed spending in restaurant and entertainment categories rose by two-thirds. Evening spend climbed by almost half between 7pm and 11pm, and nearly doubled between 11pm and 5am.

What this means for travellers

Travellers holding Visa cards can expect offers, access and experience packages at Singapore attractions once the programme begins in November 2026. Anyone planning a trip may want to check which offers become available on the Visa Destinations platform closer to the time, and to look out for co-branded campaigns in their home market.

The partners have not yet published the detailed list of participating businesses or the terms of the cardholder benefits.