Singapore joins Visa Destinations in November with cardholder perks

Visa and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) that brings Visa's global travel programme, Visa Destinations, to Singapore in November. Under the agreement, Visa cardholders worldwide will gain access to benefit and experience packages at major Singapore attractions.

Key facts

• The three-year MOU between Visa and STB was announced on 23 October 2026
• Visa Destinations goes live in Singapore in November; no exact date has been given
• Singapore becomes the second Asia Pacific market in the programme, after Thailand launched in July 2026
• Perks and experiences cover attractions, dining, entertainment, retail and tours
• Visa says repeat visitors spend roughly four times as much as first-time visitors

What is changing for travellers?

Visa and STB say the partnership has three pillars: helping travellers discover Singapore's tourism offering, using data to identify high-value visitor segments, and running co-branded marketing campaigns. On the traveller-facing side, the partners will build perks and experiences across attractions, dining, entertainment, retail and tours.

Offers featuring local businesses across Singapore's tourism precincts will be put together alongside an existing relationship with Pelago by Singapore Airlines covering attractions and tours. Night-time tourism is also a focus, extending an existing collaboration with Grab. Visa Destinations itself is described as a worldwide travel programme that already includes cities such as London, New York and Paris.

When does it start?

The Visa Destinations programme goes live in Singapore in November. The source does not give an exact launch date or details of the specific offers, and the MOU itself runs for three years.

Why is this happening?

The agreement is aimed at higher-value tourism growth, with STB linking it to the priorities of its Tourism 2040 plans. Visa figures show shopping and dining are major drivers of visitor spending, and repeat visitors spend roughly four times as much as first-timers.

Visa's data from the F1 Singapore Night Race 2026 race week showed restaurant and entertainment spending rose by two-thirds, with outlay between 7pm and 11pm up by close to half and spending between 11pm and 5am almost doubling. Visa also identifies Australia, Indonesia, Mainland China, Malaysia and the United States among the biggest inbound corridors for its cardholders travelling to Singapore.

What this means for travellers

The announcement covers marketing, data and payment-related benefits only; it does not mention any changes to Singapore's entry or visa requirements. Travellers holding Visa cards can expect benefit and experience packages at major Singapore attractions to appear on the Visa Destinations platform once the programme launches in November.

Joint campaigns are planned in key source markets using destination storytelling and on-the-ground activations, building on earlier Visa-STB-Pelago campaigns including 'Seasons. Made in Singapore' and 'Non-stop Fun'. Travellers planning a Singapore trip can watch for the November launch to see which attractions, dining and retail offers become available.